Studio
Plan B is a London-based boutique branding agency, blending conceptual thinking, research-led design, and meticulous craft.
We help brands and cultural institutions articulate their strategy and visual translate their intentions. Each project is unique so each response will be too.
We shape brands that are conceptually rich, sustainably designed and commercially effective. Ethical design can be sexy too.
Contact
New Business
Publishing
Brand Strategy
& Identity Building
Visual Identity System & Brand Architecture
Implementation
& Asset Production
Brand Research & Analysis
Market Positioning
Strategic Brand Consulting
Naming
Verbal Identity
Tone of Voice
Messaging
Strategy
Brand Audits
Logo Design
Type Design
Identity System
Art Direction
Creative Direction
UI/UX Design
Motion Graphics
Digital Asset Production
Web & App Design
Brand Guidelines & Style Guides
Social Media Design Templates
Signage and Wayfinding
Exhibition Design
How We work
We assemble a bespoke team of collaborators for every project, less overheads more expertise and flexibility.
Through our research arm Sold Out, we stay at the forefront of inclusive, feminist, intersectional and emerging design discourse.
Whether it’s a rebrand an exhibition or a campaign, we think long-term: design that lasts, not just decorates.
Selected Clients
Victoria & Albert Museum
Serpentine Gallery
RIBA
Design Museum
Al-Mujadilah
Timespan
Makesenz
Decosm
Royal College of Art
Jasleen Kaur
The Foundling Museum
The Liminal Space
London Film Week
Science Gallery London
Fondas O
Sindebad Production
Mountford Community
Open City
This Institute
Conscience Consulting
Greenwich Peninsula
Film & Video Umbrella
FORMA
Cement Fields
BOZAR
Firepit Art Gallery
THE FOUNDERS
Plan B was founded by Bakhtawer Haider and Betty Brunfaut, two designers who believe branding should do more than just look good, it should mean something. Bakhtawer brings a sharp focus ondecolonial theories and diversity in design, while Betty intersects it withsustainable solutions. Alongside Plan B, they also run Sold Out, a publishing house dedicated to bringing under-represented and more diverse sets of references into the design industry. Together they wrote Not a Reference Yet presenting their research and work.
TEAM
Our model is based on customisation to specific needs. Here are some of our recent team members and collaborators:
Nishat Miah / Core team member / Junior
Sufia Lodhi / Strategist Partner
Edit Collective / Architects
Assala Saidi / Video & Photo
Collette Brunfaut / Video & Photo
Jinia Tasnin / Food Art Director
Ruqaiyyah Patel / Stylist
Roshad van der Pool / Photographer
Dan Adeyemi / Web Developer
Aesha Haider / Project Manager
Memunatu Barrie / Textile Designer