We are a London-based boutique branding studio, blending conceptual thinking, research-led design, and meticulous craft. Our work spans cultural institutions, premium consumer brands, and international organisations. With a curated global network of strategists, designers, and specialist collaborators, we shape brands that are both conceptually rich, sustainably designed and commercially effective.
We see design as both cultural and practical—capable of shifting perspectives while delivering measurable impact. Our practice blends inclusivity and sustainability at every level, from the ideas we platform to the materials we choose. This approach means the work not only resonates today but also stands up to tomorrow.
Between worlds:
Bridging the cultural and commercial sectors, translating ideas across industries.
Curated teams:
We assemble bespoke collaborators for every project, acting as creative directors and curators.
Research at the core:
Through our research arm Sold Out, we stay at the forefront of inclusive, sustainable, and emerging design discourse.
Sustainable design:
Whether it’s a rebrand or a campaign, we think long-term: design that lasts, not just decorates.
Creative Director, Art Director, Publisher. Bakhtawer’s work is rooted in decolonial theory and the expansion of visual cultures within branding. She co-founded Plan B and Sold Out Publishing while studying her MA at the Royal College of Art, and co-authored Not a Reference Yet.
Creative Director, Publisher. Betty’s practice revolves around collaboration, inclusive pedagogy, and environmental issues. She co-founded Plan B and Sold Out Publishing while studying her MA at the Royal College of Art, and co-authored Not a Reference Yet.
