Al-Mujadilah is a Center and Mosque for Women in Doha, the first of its kind, dedicated to amplifying women’s voices within Islamic spaces.
The visual identity draws on the history of Islamic art, from arabesques and calligraphy to geometric forms, reinterpreted with a contemporary approach. Letters became the basis for a modular system of mosaics, shaping both the bilingual logo and the wider design language. The palette, including tones like Al-Azraq and Shellfish Red references the Qatari landscape and symbolic elements within the Qur’an.
Created in collaboration with TC&Friends and Sufia Lodhi, Communications Director at Qatar Foundation.
Design Collaborators: TC&Friends with Dylan Efinger
Design Support: Aimen Salman
Identity Strategy: Sufia Lodhi