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A dialogue between women

Al-Mujadilah and the Qatar Foundation

Al-Mujadilah is a Center and Mosque for Women in Doha, the first of its kind, dedicated to amplifying women’s voices within Islamic spaces.

The visual identity draws on the history of Islamic art, from arabesques and calligraphy to geometric forms, reinterpreted with a contemporary approach. Letters became the basis for a modular system of mosaics, shaping both the bilingual logo and the wider design language. The palette, including tones like Al-Azraq and Shellfish Red references the Qatari landscape and symbolic elements within the Qur’an.

Created in collaboration with TC&Friends and Sufia Lodhi, Communications Director at Qatar Foundation.

Design Collaborators: TC&Friends with Dylan Efinger

Design Support: Aimen Salman

Identity Strategy: Sufia Lodhi

Al-Mujadilah logo with gold embossing on a wall
Person holding iPad and with Al-Mujadilah logo on the interface
Al-Mujadilah Instagram shown on an iPhone with a blue background
Image of the mosque, with palm trees and a clear sky
Animation of the Al-Mujadilah logo
Cinematically laid out chair, with Al Mujadilah graphic in the back on a poster
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