Fondas O is a charitable foundation established by the Omet family to support communities working in construction and farming. Fondas, meaning “foundation” in Lithuanian, reflects their aim to act as both a structure and a root system for those they serve.

Through strategy sessions, we helped define the foundation’s mission, which informed the visual identity. The concepts drew on the intersection of support structures underground and the people they nurture above, employing textures and materials that echo the diverse landscapes of both industries. The result positions Fondas O as both fertile ground and a resilient support system.

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