SE-Estrich is a family-owned screed business based in Southern Bavaria, Germany. We developed a visual identity built on trust and familiarity, values central to a business rooted in generations of relationships within the local construction industry.

The centrepiece is a typographic logo: a characterful, italicised emblem that represents the long-standing traditional stamps used across Southern Bavaria's construction trade. Built as a flexible system, it extends across merchandising, transportation vehicles, stationery, boxes, and placards. Versatile enough for a wide range of applications while staying instantly recognisable.

We were introduced to SE-Estrich through a mutual friend. The director was looking to rebrand the business and wanted to work with us specifically for our experience helping new and established businesses build an identity from scratch.

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